Analyze and Measure Website Performance With Web Analytics - To find out how user behavior and improve the performance of your website, one of them with Web Analytics. Web analytics is the process of analyzing visitor behavior to a website.

Using web analytics will enable business people to attract more visitors, retain or attract new customers for the goods or services offered.

Web analytics (tools) measure the activity and behavior of users on your website, for example: how many users visit, how long they use the web, how many pages they visit, which pages they visit, and whether they come by following a link or no.

How Analytic Web Works

Most analytic web tools will add code usually in JavaScript to the page. Using this code, analytic web tools will count each time a page gets visitors or clicks on a link.

This code can also collect other information such as device, browser and geographical location (via IP address). In addition, web analytics web services usually also use cookies to track each session and to determine repeat visits from the same browser.

Why is Web Analytics Important?

Web analytics provide information in the form of data that can be used to create a better user experience for website visitors. By understanding user behavior we can optimize the website to get the conversion as desired. For example, web analytics can display the most popular pages on your website, then you can add a link to shop on this page.

Here are some popular Web Analytics Tools to use:

Google Analytics
Google Analytics is a free web analytics tool that can be used by any website owner to track and analyze data about web traffic. You can see what keywords bring the most visitors to your page. This tool will generate reports that include information about visitors, traffic sources, destinations, content, and e-commerce.

Spring Metrics
Spring Metrics is a simple web analytic tool. You get analytic and conversion data in realtime. In addition there are also services to get the best conversion sources, keyword analysis, landing page analysis, email performance reports.

Kissmetrics is a web analytic tool that allows you to track the movements of individual visitors across web pages. You can see how behavior changes over time, identify patterns, and see the most common and most recent references, among other statistics.

Crazy Egg
Crazy Egg uses the power of Heatmap technology to provide you with a visual picture of what site visitors do on your webpage. This tool shows you where people move their mouse on the page and where they click. This tool is not free, there are several price packages offered.

Woopra is an analytic web tool that offers analytic tracking in realtime. Woopra is an application that gives you live visitor statistics, including where they live, what pages they are visiting now, where they are on your site and the browser they are using.

You also have the ability to chat directly with each site visitor. This can be a great feature for your e-commerce site to interact with customers. Woopra offers free packages on a limited basis as well as several paid options. (SBB.IN/ENG/*)
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